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JVJordan Vance

sales account

Build your pipeline.

Your territory, projects, playbooks, and commission tracking.

Sample account · demonstration data
PURWTR · INDEPENDENT CONTRACTOR PORTAL

Sales Agent App — Pure water. Every tap.

In-home water test consults, demo unit walkthroughs, tiered commission tracking (15–20% basic, 25% closer), and non-converting lead marketplace. Secondary CTA: Get your water report.

Onboarding: APPROVEDGet your water report

1. Contractor Onboarding & Territory Verification

License Upload

License #: SC-WT-88412

States: SC, NC

File: sc-contractor-license.pdf

Liability Insurance Upload

Policy #: GL-9920144

Coverage: $1,000,000

File: general-liability-coi-1m.pdf

Assigned Territory

Region: Upstate SC Metro

Service ZIPs: 29601, 29605, 29607, 29615, 29681

Status is admin-verified; agents cannot self-approve onboarding status.

2. Commission & Project Pipeline Tracking

Commission uses the tiered partner structure: Basic sales partners receive 15–20% (default 15%), and Sales closers receive 25% once exceeding 10 closed sales in the calendar month. Commissions are released only when installation is completed and the homeowner digital sign-off is recorded.

Pipeline Commission (Locked until Install + Sign-Off)
$1,800
Payable Now (Install Completed + Homeowner Signed Off)
$600
Paid Out via Stripe Connect (Test)
$300
Leads1
Household #101 (Example)
Base Tier ($3,000)
10% Comm: $300 (Locked)
Water test: Pending · Demo unit: Pending · Walkthrough: Pending
Ongoing1
Household #102 (Example)
Mid Tier ($4,500)
10% Comm: $450 (Locked)
Water test: Done · Demo unit: Shown · Walkthrough: Pending
Scheduled1
Household #103 (Example)
Premium Tier ($6,000)
10% Comm: $600 (Locked)
Water test: Done · Demo unit: Shown · Walkthrough: Pending
Live1
Household #104 (Example)
Mid Tier ($4,500)
10% Comm: $450 (Locked)
Water test: Done · Demo unit: Shown · Walkthrough: Pending
Completed1
Household #105 (Example)
Premium Tier ($6,000)
10% Comm: $600 (Eligible)
Water test: Done · Demo unit: Shown · Walkthrough: Confirmed
Paid Out1
Household #106 (Example)
Base Tier ($3,000)
10% Comm: $300 (Eligible)
Water test: Done · Demo unit: Shown · Walkthrough: Confirmed

Monthly Salesperson Leaderboard

Ranked by closed system sales in the current calendar month. Ties broken by total revenue.

Your Rank: #1·12 Closes·Closer (25%)
RankSalespersonClosed SalesTierYour Income
1Jordan Vance (You)YOU12Closer (25%)$14,625.00
2Taylor Brooks11Closer (25%)Private
3Morgan Davis9Basic (15%)Private
4Alex Chen9Basic (15%)Private
5Sam Wilson4Basic (15%)Private
6Casey Rivera2Basic (15%)Private
Tier criteria: Basic partner (15–20%, default 15%) for ≤ 10 closes/mo; Closer (25%) for > 10 closes/mo.Other sellers' income is strictly confidential.

3. Non-Converting Online Lead Marketplace (Cost-to-Generate + Margin TBD Input)

Non-converting online leads in your territory are offered at acquisition cost plus configured margin (margin is TBD — supplied as an explicit input, never invented).

Online Inquiry #201 (Non-Converting)
ZIP: 29601 · Source: google_ads · Contact: j***@example.com · (864) ***-**19
Cost to Generate: $45
Margin (TBD Input): $0
Total Lead Purchase Price: $45
Online Inquiry #202 (Non-Converting)
ZIP: 29607 · Source: facebook_ads · Contact: m***@example.com · (864) ***-**42
Cost to Generate: $38
Margin (TBD Input): $0
Total Lead Purchase Price: $38

4. Branded Sales Playbooks (Pitch · Objections · Demo · Closing)

In-Home Consult Pitch Playbook

PURWTR — "Pure water. Every tap." | Secondary CTA: "Get your water report."

1. Arrival & Free Water Test Introduction

“Hi, I am your dedicated PURWTR field specialist. Today we will run a complimentary baseline water test right at your kitchen tap, walk through your main line setup in the garage, and generate your custom water report.”

Key Takeaway: Establish yourself as the assigned customer contact from initial water test through post-install walkthrough.
Compliance: Plain claims only: cleaner-tasting water, whole-home filtration, licensed local install. No medical or health claims.
2. Whole-Home Filtration Tier Walkthrough

“Every PURWTR package includes whole-home hardware and professional installation by a licensed, insured local plumber: Base Tier at $3,000 (iSpring WGB32B), Mid Tier at $4,500 (Aquasana Rhino), and Premium Tier at $6,000 (SpringWell CF).”

Key Takeaway: Present exact spec pricing ($3,000 Base / $4,500 Mid / $6,000 Premium) with transparent turnkey installation.
Compliance: Tier hardware mapping flagged for final confirmation per spec.
3. Full-Cycle Accountability Commitment

“Once your licensed plumber finishes the installation, we verify before-and-after meter readings and complete a final walkthrough and digital sign-off together.”

Key Takeaway: Reassure the homeowner that every milestone is documented and verified before final sign-off.

Objection Handling Playbook

Transparent, compliant responses to common homeowner questions

Objection: "We already use a fridge or pitcher filter."

“Point-of-use filters only treat a single dispenser. PURWTR treats water where it enters your home so every tap, shower, laundry line, and appliance receives filtered water.”

Key Takeaway: Contrast single-tap convenience with whole-home coverage ("Pure water. Every tap.").
Objection: "Who actually installs the equipment?"

“Only independent licensed plumbers with verified state licenses and liability insurance (minimum coverage threshold per config, $1M standard) handle your installation, with step-by-step photo verification.”

Key Takeaway: Highlight licensed, insured local plumbers and gated milestone verification.
Objection: "What happens if there is an issue or when filters need changing?"

“Installations include a labor warranty window (60–90 days, exact terms TBD) plus automated 6-month filter replacement reminders (subscription pricing TBD) with one-click plumber dispatch.”

Key Takeaway: State labor warranty (60–90 days, terms TBD) and filter reorder cadence clearly without inventing terms.
Objection: "Can we start with a lower-cost option?"

“Yes — our Base Tier at $3,000 (iSpring WGB32B) delivers whole-home filtration with licensed installation included, while Mid ($4,500) and Premium ($6,000) scale capacity for larger households.”

Key Takeaway: Anchor on the $3,000 Base Tier as an accessible turnkey entry point.

In-Home Demo & Water Test Sequence

Standardized 5-step meter test and demo unit flow

Step 1: Untreated Tap Sample & Baseline Meter Reading

“Draw a cold tap sample into a clean glass. Measure baseline parameters using the Apera PC60 meter (pH, conductivity, TDS, salinity, temperature) and TDS-3 meter, and record them in the water report form.”

Key Takeaway: Always record all 5 Apera PC60 parameters manually into the app.
Step 2: Varify 17-in-1 Strip Panel Check

“Dip a Varify 17-in-1 test strip to show the homeowner a visual panel alongside the digital meter numbers.”

Key Takeaway: Combine digital Apera PC60 readings with visual strip confirmation.
Step 3: Tabletop Demo Unit Pass-Through

“Run the tap sample through the PURWTR consult demo unit into a second clean glass. Re-test with the Apera PC60 meter and invite the homeowner to compare clarity, odor, and cleaner taste side by side.”

Key Takeaway: Let the side-by-side glass comparison and meter readout speak for themselves.
Step 4: Main Water Line & Garage Mounting Assessment

“Inspect the main shutoff valve and garage wall space to confirm clean mounting clearance for the plumber arrival check.”

Key Takeaway: Pre-verify installation space so the licensed plumber has zero surprises on install day.

Closing & Milestone Handoff Playbook

Tier selection, agreement signature, and gated milestone walkthrough

1. Consultative Tier Selection Close

“Based on your home layout and today’s water report, which tier fits your household best — Base ($3,000), Mid ($4,500), or Premium ($6,000)?”

Key Takeaway: Direct, clear choice across the three fixed PURWTR system tiers.
2. Explaining the Homeowner Gated Milestone Chain

“Here is exactly what happens next via text link: (1) Delivery confirmation photo + your "yes", (2) Digital agreement signature, (3) Licensed plumber install scheduling & progress photos, and (4) Our final walkthrough, post-install water test in a glass, and your digital sign-off.”

Key Takeaway: Set clear expectations for the 4 homeowner milestones so sign-off happens smoothly.
3. Post-Sign-Off Neighbor Referral Introduction

“Once your system is installed and signed off, you can also share your PURWTR referral code — your neighbor gets $100 off their system and you receive a $100 credit.”

Key Takeaway: Plant the $100/$100 refer-a-neighbor program for organic neighborhood leads.
Sales Field Specialist Dashboard · Official Brand Kit

Branded Asset Library.

Download official PURWTR logos, billboards, social banners, templates, and pre-written hooks embedding your personal tracking link. Built following the November 2026 Brand Style Sheet.

Your Personal Salesperson Link
https://purwtr.com/s/sa_agent_demo_01
Referrer code: sa_agent_demo_01 · User: Jordan Vance (Independent Contractor) (sales@purwtr.com)
banner · PNG1920x1080

Highway Billboard — Pure Water for Every Tap

Official PURWTR highway billboard artwork. Note: Billboard displays CheckMyAddress.com (external); all digital links route to purwtr.com/check-my-address.

banner · PNG1200x628

Ad Banner — Installed by Licensed Pros

Promotes professional installation by verified independent plumbers.

banner · PNG1200x628

Ad Banner — Proudly Serving Greenville Homes

Regional launch creative for South Carolina Upstate communities.

banner · PNG1920x1080

Trade Show Booth Display Banner

Full-width trade show backdrop following navy and aqua wave specifications.

logo · SVG VectorVector Scalable

PURWTR Wordmark (Light Theme)

Official PUR navy + WTR aqua wordmark vector for light backgrounds.

logo · SVG VectorVector Scalable

PURWTR Wordmark (Dark Theme)

Official white PUR + aqua WTR wordmark vector for dark backgrounds.

logo · PNG High-Res512x512

PURWTR Badge Logo (On Light)

Navy wordmark on white/mist backplate.

logo · PNG High-Res512x512

PURWTR Badge Logo (On Dark)

White & aqua wordmark on navy tab backplate.

caption · Text Hook

Whole-Home Pure Water Hook

Ideal for Instagram Reels, TikTok, and YouTube Shorts descriptions.

Pure water. Every tap. Whole-home filtration professionally installed by licensed plumbers. Get your home water report today at https://purwtr.com/s/sa_agent_demo_01 — Base system from $3,000 turnkey. (Estimated savings based on typical bottled water spend; individual results vary [Projected Estimate]).
caption · Text Hook

Water Test Walkthrough Hook

Pairs with water testing meter demo clips.

Curious what is coming out of your kitchen tap? Watch our certified meter test (pH, TDS, conductivity). Learn how whole-home filtration protects your family lines at https://purwtr.com/s/sa_agent_demo_01. Turnkey installation by local licensed plumbers.
caption · Text Hook

Refer-a-Neighbor Offer Hook

High-converting social post caption sharing your personalized link.

Save $100 on whole-home filtration when you use my neighbor link: https://purwtr.com/s/sa_agent_demo_01. Turnkey setup with licensed plumbers and verified water reports.
footage · MP4 Placeholder / Storyboard1080x1920 (9:16)

Brand Anthem Video Placeholder (9:16 Vertical)

B-roll placeholder: Glass of pristine water poured at the kitchen sink, transitioning to whole-home filtration unit.

footage · MP4 Placeholder / Storyboard1080x1920 (9:16)

Apera PC60 Meter Test Video Placeholder

Demonstrates live 5-parameter meter readout (pH, conductivity, TDS, salinity, temperature).

template · PNG / Canva Ready1080x1920 (9:16)

Instagram & TikTok Story Template (3 Easy Steps)

Vertical story walkthrough: Water Test -> Plumber Install -> Pure Water Every Tap.

template · PNG / 1:1 Square1080x1080 (1:1)

Social Post (Better Water for the Whole Family)

Square social feed graphic for Facebook, Instagram, and LinkedIn.

template · PNG / 1:1 Square1080x1080 (1:1)

Social Post (Cleaner Taste & Smarter Hydration)

Square product feature graphic highlighting kitchen filtration benefits.

6. Payout Account Setup (Stripe Connect TEST Mode — Mocked)

Stripe TEST keys only (sk_live_ keys are strictly refused). Payouts release 10% commission only after installation completion and homeowner digital sign-off.

Connect Account ID: acct_test_saagentdemo01
Mode: TEST (Mocked: true)
Payouts Enabled: Yes