operations account
Understand your impact.
Attribution capture, provider configuration, and event previews.
Sample account · demonstration dataAttribution Dashboard
Captures first-touch and last-touch UTM parameters, platform click IDs (GCLID, FBCLID, TTCLID, TWCLID), and partner codes into public.customers and public.orders.utm_data. GA4, Meta, TikTok, and X pixel + CAPI integrations are disabled until pixel IDs are supplied by John and remain strictly locked in ADS_DRY_RUN=true mode.
Pixel & CAPI Provider Scaffolding
ChatGPT Ads Status: PARKED — Parked per master-spec.md (no official API; browser automation only)
Google Analytics 4 (Pixel + Measurement Protocol)
GA4_IDMeta (Facebook / Instagram Pixel + Conversions API)
META_PIXEL_IDTikTok (Pixel + Events API)
TIKTOK_PIXEL_IDX / Twitter (Pixel + Conversions API — Experimental Small Budget)
X_PIXEL_IDUTM Capture & PW-03 Schema Mapper
Test any landing URL or query string below to inspect parsed UTM parameters, lead channel classification, and exact database payloads.
Classified Channel: facebook_ads
public.customers UTM columns:{
"utm_source": "facebook",
"utm_medium": "paid_social",
"utm_campaign": "whole_home_q4",
"utm_content": "video_hook_1",
"utm_term": "water_filtration"
}public.orders.utm_data JSONB Payload
{
"utm_source": "facebook",
"utm_medium": "paid_social",
"utm_campaign": "whole_home_q4",
"utm_content": "video_hook_1",
"utm_term": "water_filtration",
"gclid": null,
"fbclid": "IwAR2x9_dryrun_sample",
"ttclid": null,
"twclid": null,
"referral_code": null,
"affiliate_code": null,
"influencer_code": null,
"clipper_code": null,
"channel": "facebook_ads",
"landing_path": "/systems",
"referrer": "https://www.google.com/",
"captured_at": "2026-11-02T12:00:00.000Z"
}Dry-Run CAPI Event Simulator
Simulate funnel events against John's fixed product tiers (Base $3,000 / Mid $4,500 / Premium $6,000). Events are written only to the local dry-run outbox; zero external HTTP calls are made.
Master Spec Lead Channels & Attribution Rules
Six core lead channels plus additional ad and organic channels per specs/purwtr/master-spec.md. Live metrics are labelled TBD until production pixel IDs and traffic are enabled.
| Channel | Category | Spec Commission / Ad Rule | Spend Guard | Conversions / ROAS |
|---|---|---|---|---|
| Affiliate | Primary 6 Channel | Flat $250 / $500 / $750 per completed sale (30% rejected; tier mapping TBD) | N/A (Organic / Partner) | TBD |
| Refer-a-Neighbor (Referrals) | Primary 6 Channel | $100 credit to referrer + $100 credit to friend | N/A (Organic / Partner) | TBD |
| Clippers (UGC / Short-Form) | Primary 6 Channel | $1 per 1,000 views (2,000-view minimum before earning) | N/A (Organic / Partner) | TBD |
| Influencers (Priority Tier) | Primary 6 Channel | Flat $250 Base ($3000) / $500 Mid ($4500) / $750 Premium ($6000) — tier mapping TBD | N/A (Organic / Partner) | TBD |
| Google Ads (GA4 + GCLID) | Primary 6 Channel | GA4_ID = TBD; ADS_DRY_RUN enforced (zero spend) | DRY_RUN (No Spend) | TBD |
| Facebook / Instagram Ads (Meta Pixel + CAPI) | Primary 6 Channel | META_PIXEL_ID = TBD; ADS_DRY_RUN enforced (zero spend) | DRY_RUN (No Spend) | TBD |
| TikTok Ads (Pixel + Events API) | Ad Experiment | TIKTOK_PIXEL_ID = TBD; ADS_DRY_RUN enforced (zero spend) | DRY_RUN (No Spend) | TBD |
| X Ads (Experimental Small Budget) | Ad Experiment | X_PIXEL_ID = TBD; Experimental small-budget flag; ADS_DRY_RUN enforced | DRY_RUN (No Spend) | TBD |
| SEO / Content (Blog) | Organic / Content | Organic search & blog content funnel | N/A (Organic / Partner) | TBD |
| Organic Social (FB / IG / X) | Organic / Content | Organic social posts (dry-run scheduler) | N/A (Organic / Partner) | TBD |